Our Visionary

Life gave her lemons, and she made a Martini. Alexa Jayde Fitzpatrick did not have the traditional pathway, rather an epiphany. When on October 5th 2020, a medical emergency led to her being figuratively, physically, emotionally and creatively reborn. 

British born of Nigerian descent. A US/UK dual citizen with a past career filled with indecision. Alexa always knew her love of the eclectic, the unique and the embrace of unbridled imagination would eventually lead her to this moment.

For our visionary, Jayded AF is a house for those lacking enthusiasm for brands that see their consumers as a representation of itself as opposed to the individuals they aim to attract.

Alexa knows that you are a brand. She works to ensure her creations represents you in the best way. Starting with your cocktail of choice.

A MESSAGE FROM ALEX:

“Wherever you are, reimagine, reinvigorate, rebrand. While you’re at it, make the Martini your new love language. Grab a glass, sugar the rim and vibe. You are the sun, so radiate.”